Article by Michalis Markos, MBA*, Executive Business Consultant, & Professor of Business Administration/Marketing Much has been written about the importance of body language in non-verbal communication. According to research, non-verbal communication (body language) accounts for 55% of the message we send, while only 7% is verbal communication (phrases, words) and 38% is the intensity of … Continue reading THE IMPORTANCE OF BODY LANGUAGE IN COMMUNICATION (Part A)