{"id":10297,"date":"2021-03-11T18:06:37","date_gmt":"2021-03-11T16:06:37","guid":{"rendered":"https:\/\/grtraveller.gr\/gnto-and-greece-innovating-at-itb-berlin-2021\/"},"modified":"2024-04-17T08:32:48","modified_gmt":"2024-04-17T06:32:48","slug":"gnto-and-greece-innovating-at-itb-berlin-2021","status":"publish","type":"post","link":"https:\/\/grtraveller.gr\/en\/gnto-and-greece-innovating-at-itb-berlin-2021\/","title":{"rendered":"GNTO and Greece innovating at ITB Berlin 2021"},"content":{"rendered":"

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PRESS OFFICE<\/span><\/b><\/h6>\n

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Athens, 10\/03\/21<\/h5>\n

PRESS RELEASE<\/strong><\/h4>\n

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GNTO and Greece innovating at ITB Berlin 2021 <\/strong> <\/strong><\/h3>\n

The leadership of the Hellenic Tourism Organisation, at the official first presentation of the Greek participation in ITB Berlin 2021, developed today the main directions of the strategic planning for the development and promotion of Greek tourism worldwide, in the post-covid era. It was preceded by the announcement by Minister of Tourism Mr. Harry Theocharis, <\/strong>the government’s plan for the safe opening of tourism in 2021.<\/p>\n

It is Europe’s largest tourism exhibition, with more than 3,500 exhibitors from 150 countries around the world, which – as every year – marks the start of the new tourist season, this time in a digital environment.<\/p>\n

The participation of the Greek National Tourism Organization is innovative this year, hosting at its digital pavilion two emblematic actions of the Hellenic Chamber of Hotels (X.E.E.) and, specifically, Boutique Hotels and Greek tourism start-ups.<\/p>\n

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The official presentation of the digital pavilion of the Greek National Tourism Organization (EOT) was made by teleconference today at noon, the President of EOT Ms. Angela Gerekou<\/strong> and the Secretary General of EOT MR. Dimitris Fragakis,<\/strong> with the participation of the president of the X.E.E. MR. Alexander Vasilikos<\/strong>.<\/p>\n

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As stated in her speech by the President of the Greek National Tourism Organisation<\/strong>, Ms Angela Gerekou:<\/strong><\/h4>\n

“The new tourism development strategy<\/strong> that we are planning for the decade ahead, aims to make Greece, the Country of the Living<\/strong>. We work with the tourism industry, using all innovative tools. Our proposal includes two projects. creation of a comprehensive Digital Tourist Map of Greece<\/strong> and b) further digital empowerment of the organisation.<\/p>\n

The impact of Covid-19 on the travel industry has shown us more than ever that a national tourism policy must combine:<\/p>\n

\u03b1) Services and procedures that respect the country’s unique natural wealth and local identity throughout the entire travel experience.<\/p>\n

b) Attracting responsible visitors at a steadily increasing rate, taking into account the carrying capacity of the destinations.<\/p>\n

c) The promotion of special forms of tourism, throughout the year, looking forward to the new tourist trend, the long-stay visitors known as digital nomads.
\nThat is, we support the principles of sustainable tourism development through the wide use of innovative ideas and modern digital tools<\/strong>, which we are presenting today at ITB. The president of the Greek National Tourism Organization (EOT) closed her speech with the invitation: “Greece is waiting for you… because… “All You Want Is Greece”.<\/strong><\/p>\n

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The General Secretary of the Greek National Tourism Organisation<\/strong> Mr. Dimitris Fragakis <\/strong>said:<\/h4>\n

“Our message this year is clear and simple. After the unpleasant experiences of the past year, it is time for new, happy experiences. And… everything the traveller is looking for is in Greece<\/strong>. All you want is Greece<\/strong>. We see an opportunity for our country to redefine its position with a new narrative, beyond the sea and sun model. We focus on authenticity, identity and people<\/strong>. Greece has a lot more to offer” said Mr. Fragakis.<\/p>\n

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\u039f President of the Greek Chamber of Hotels (X.E.E.) Mr. Alexander Vasilikos<\/strong> thanked the GNTO for the cooperation “with which we had the opportunity to showcase at the Berlin International Tourism Fair, the Greece that innovates and steps forward with confidence. The two flagship actions of the HKSAR, the “Boutique Hotels” certification programme and the CapsuleT Travel & Tourism Hospitality Accelerator that we presented at this leading global tourism event, mark two of the strategic pillars of the “next day”. The future of Greek Hospitality is intertwined with quality and smart digital technology<\/strong>. Timely adaptation to the new data that are being formed, as the world is changing radically, is the key that will open the doors to new successes.”<\/p>\n

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PRESS OFFICE           Athens, 10\/03\/21 PRESS RELEASE   GNTO and Greece innovating at ITB Berlin 2021 The leadership of the Hellenic Tourism Organisation, at the official first presentation of the Greek participation in ITB Berlin 2021, developed today the main directions of the strategic planning for the development and promotion of…<\/p>\n","protected":false},"author":2,"featured_media":6811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,120,59],"tags":[],"class_list":["post-10297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epikerotita-en","category-ellada-en","category-politiki-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/10297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=10297"}],"version-history":[{"count":1,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/10297\/revisions"}],"predecessor-version":[{"id":14530,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/10297\/revisions\/14530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media\/6811"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=10297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=10297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=10297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}