{"id":10376,"date":"2023-02-01T09:08:10","date_gmt":"2023-02-01T07:08:10","guid":{"rendered":"https:\/\/grtraveller.gr\/rodos-park-new-identity-and-website\/"},"modified":"2023-02-01T09:08:10","modified_gmt":"2023-02-01T07:08:10","slug":"rodos-park-new-identity-and-website","status":"publish","type":"post","link":"https:\/\/grtraveller.gr\/en\/rodos-park-new-identity-and-website\/","title":{"rendered":"Rodos Park: new identity and website"},"content":{"rendered":"<h4><em>By <strong>Margarita Manousou<\/strong><\/em><br \/>\n<em><a href=\"mailto:margarita.manousou1@gmail.com\" target=\"_blank\" rel=\"noopener\">margarita.manousou1@gmail.com<\/a><\/em><\/h4>\n<pre>\n\n<\/pre>\n<h2 style=\"text-align: center\"><span style=\"color: #045704\"><strong>Rhodes<\/strong> <strong>Park<\/strong><\/span><\/h2>\n<h3 style=\"text-align: center\"><strong>New identity and website for the luxury hotel located just a few steps away  <\/strong><\/h3>\n<h3 style=\"text-align: center\"><strong>from the Medieval City of Rhodes<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8992 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/broshure.jpg\" alt=\"\" width=\"855\" height=\"481\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/broshure.jpg 2560w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/broshure-768x432.jpg 768w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/broshure-1536x864.jpg 1536w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/broshure-2048x1152.jpg 2048w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/broshure-160x90.jpg 160w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><span style=\"color: #0c4d02\"><strong>Timeless style, refined hospitality and the utmost respect for the visitor and the destination<\/strong><\/span><\/h4>\n<\/li>\n<li>\n<h4><span style=\"color: #0c4d02\"><strong>At <\/strong><strong>Rodos<\/strong> <strong>Park<\/strong><strong> art and hospitality become one, creating unforgettable memories<\/strong><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Rodos<\/strong> <strong>Park<\/strong><strong>,<\/strong> the historic and luxurious hotel of Rhodes is reintroduced to us through its <strong>new identity and <\/strong><a href=\"http:\/\/rodospark.gr\/\"><br \/>\n  <strong>website<\/strong><br \/>\n<\/a><strong>(http:\/\/rodospark.gr<\/strong><strong>\/) that showcase the high-end hospitality experience and the love of arts and culture. With the central message &#8220;Philoxenia at Heart&#8221;,  <\/strong>hospitality is placed at the heart of the travel experience and at the same time an art setting is created, where Rodos Park visitors have the opportunity to experience both Greek culture and warm Greek hospitality.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8998 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/vernda.jpg\" alt=\"\" width=\"911\" height=\"607\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/vernda.jpg 1400w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/vernda-768x512.jpg 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/p>\n<p>The brand strategy for Rodos Park was implemented by <strong>MINDHAUS <\/strong>with commitment to the owner&#8217;s vision of always serving the fine art of hospitality, through wonderful celebrations, with timeless style and the highest respect for the visitor and the destination. A parallel objective is the repositioning of the hotel in international markets &#8211; the goals of increasing direct bookings and strengthening customer loyalty &#8211; two extremely important elements for the success and sustainability of hotel brands.<\/p>\n<p>Rodos Park is a five-star hotel in the heart of Rhodes town, just a few steps from the medieval historic centre. Hospitality in Rodos Park, acquires another dimension with the visitor wandering in areas of high aesthetics, in gardens with lush vegetation and aromas, elements that compose the absolute paradise, far away -but so close- from the busy city center.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8996 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/room.jpg\" alt=\"\" width=\"902\" height=\"601\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/room.jpg 1400w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/room-768x512.jpg 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/p>\n<p>These are the elements that <strong>Unlimited Creativity<\/strong> was asked to capture, shaping the new identity of Rodos Park with the central message &#8220;Philoxenia at Heart&#8221;. Drawing inspiration from the <strong>glorious and mystical past of the Medieval City of Rhodes,<\/strong> from the hotel&#8217;s unique aesthetics and <strong>its magnificent gardens<\/strong>, <strong>patterns with plant shapes and forms <\/strong> were created to <strong>create the canvas of the new identity and reflect the unique characteristics of Rodos Park <\/strong>.  <\/p>\n<p>The colour palette of the new identity was the hotel&#8217;s iconic garden with the towering cypress trees, aromatic flowers and herbs and the swimming pool. At the same time, the <strong>new logo <\/strong>was designed to best reflect all the <strong>characteristics that make Rodos Park special: refined, friendly, luxurious, hospitable<\/strong>.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8994 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/pisina.jpg\" alt=\"\" width=\"889\" height=\"1145\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/pisina.jpg 1393w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/pisina-768x990.jpg 768w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2023\/02\/pisina-1192x1536.jpg 1192w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/> <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>As part of the reconstruction of the entire strategy of Rodos Park, the redesign of the official website of the hotel was also implemented. Its creation was based on the brand&#8217;s strategy and guidelines, while its implementation was undertaken by the digital agency, <strong>eight<\/strong>.<\/p>\n<p>On the occasion of the presentation of the hotel&#8217;s new website, the CEO of Colossos S.A. &#8211; Rodos Park, Vice President of the hotel, Mr. Ares Sulounias reported: &#8220;<em>At Rodos Park we are not<\/em><em>just <\/em> <em>hosts. We are artists of hospitality. This eclectic affinity with art and our love for Rhodes brings us closer to the refined pleasures of human civilization. The  <\/em><em>Rhodes<\/em> <em>Park<\/em><em> aspires to become a welcoming center for art lovers, where they can support and enhance the future of our island, while creating unforgettable travel memories in Rhodes and Greece.&#8221;<\/em><\/p>\n<p><strong><br \/>\n  <u>A few words about the <\/u><br \/>\n<\/strong><strong><br \/>\n  <u>Rodos<\/u><br \/>\n<\/strong> <strong><br \/>\n  <u>Park<\/u><br \/>\n<\/strong><strong><br \/>\n  <u> : <\/u><br \/>\n<\/strong> <\/p>\n<p>Rodos Park is a luxury 5* hotel offering a lush haven of fine flavours, classic luxury and exceptional service just steps from the Medieval Town of Rhodes. It has 75 luxury suites and elegant rooms, 2 restaurants, 3 bars and 1 lounge, Wellness Spa, fitness centre and outdoor swimming pool.<\/p>\n<p>Rodos Park is one of the most iconic hotels in Rhodes. Since its foundation in 1960, it has left its mark on Rhodian hospitality and has contributed significantly to the development of the quality of tourism on the island. The architect Sotiris Koukis together with the decorator Stamatis Stamatopoulos were at the forefront of its original design. During the final reconstruction in 1995, the architect Stelios Dimou elevated its aesthetics, using elements from the Medieval City of Rhodes, and especially from the Castle of the Knights, creating a hotel jewel for the island.<\/p>\n<p>&nbsp;<\/p>\n<p>Read more: <a href=\"http:\/\/rodospark.gr\/\">http:\/\/rodospark.gr\/<\/a><\/p>\n<p>The official social media pages of Rodos Park: <a href=\"https:\/\/www.facebook.com\/RodosPark\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/rodos.park\/\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Margarita Manousou margarita.manousou1@gmail.com Rhodes Park New identity and website for the luxury hotel located just a few steps away from the Medieval City of Rhodes &nbsp; &nbsp; Timeless style, refined hospitality and the utmost respect for the visitor and the destination At Rodos Park art and hospitality become one, creating unforgettable memories &nbsp; Rodos&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,61],"tags":[],"class_list":["post-10376","post","type-post","status-publish","format-standard","hentry","category-ellada-365-imeres-diakopes-en","category-proorismi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/10376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=10376"}],"version-history":[{"count":0,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/10376\/revisions"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=10376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=10376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=10376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}