{"id":16279,"date":"2024-11-22T10:26:17","date_gmt":"2024-11-22T08:26:17","guid":{"rendered":"https:\/\/grtraveller.gr\/?p=16279"},"modified":"2024-11-22T11:22:04","modified_gmt":"2024-11-22T09:22:04","slug":"metron-sustainable-tourism-the-voluntary-educational-self-regulation-initiative-of-sete-insete-and-marketing-greece","status":"publish","type":"post","link":"https:\/\/grtraveller.gr\/en\/metron-sustainable-tourism-the-voluntary-educational-self-regulation-initiative-of-sete-insete-and-marketing-greece\/","title":{"rendered":"METRON Sustainable Tourism: The voluntary, educational self-regulation initiative of SETE, INSETE, and Marketing Greece."},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-xnrap-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-xnrap-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-29\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2b3fbc6d-9e5c-4d99-be95-ec42dd990bba\" data-client-thread-id=\"WEB:35686df3-6451-4b53-b391-f89f0706f179\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-16266 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/METRON_LOGO.jpg\" alt=\"\" width=\"393\" height=\"393\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/METRON_LOGO.jpg 1181w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/METRON_LOGO-150x150.jpg 150w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/METRON_LOGO-768x768.jpg 768w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/METRON_LOGO-70x70.jpg 70w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><strong>At the Philoxenia 2024 Exhibition, the SETE, INSETE, and Marketing Greece organized an event titled \u201cTourism and Sustainable Development,\u201d where the \u201cMETRON Sustainable Tourism\u201d initiative was presented, including its tools, destination strategies, and proposed actions for sustainable tourism.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The initiative aims to gradually transition tourism businesses toward sustainabilitythrough self-assessment, self-regulation, and self-commitment tools, ensuring that businesses comply with legislation and meet travelers\u2019 expectations.<\/p>\n<p>In collaboration with INSETE, Marketing Greece, and with the help of specialized consultants, a comprehensive methodology and toolset have been developed to address the needs of the tourism sector.<\/p>\n<p>Among the tools introduced by the initiative are:<\/p>\n<ul>\n<li>A strategic oversight and guidance body for sustainable development (Stewardship Board).<\/li>\n<li>INSETE&#8217;s toolkit connecting studies, analyses, reports, and guidelines <a href=\"https:\/\/insete.gr\/sustainability\/\">(Sustainable Development &#8211; INSETE)<\/a>.<\/li>\n<li>Promotion and Advocacy Actions, showcasing best practices in destinations in cooperation with Marketing Greece.<\/li>\n<li>Targeted educational webinars to raise awareness and inform business leaders.<\/li>\n<li>A specialized Steering Committee responsible for implementing actions and creating technical tools.<\/li>\n<li>An \u201cAmbassador\u201d group to raise awareness and disseminate the project\u2019s message to a broader audience.<\/li>\n<\/ul>\n<p>The central tool of the initiative is a digital self-assessment platform for businesses based on ESG indicators. In the first phase, the assessment is based on five main indicators: Energy Consumption, Water Consumption, Waste Production and Management, Labor and Social Issues. It targets five tourism sectors: accommodations, air transport, sea transport, land transport, and travel agencies. By the end of 2024, the platform will operate in a pilot phase with the participation of 50 selected SETE member businesses across these sectors.<\/p>\n<p>Starting in the new year, the initiative aims to expand to include all SETE members and other businesses in the tourism sector.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16274 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-5.jpg\" alt=\"\" width=\"1335\" height=\"892\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-5.jpg 1335w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-5-768x513.jpg 768w\" sizes=\"auto, (max-width: 1335px) 100vw, 1335px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16270 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-3.jpg\" alt=\"\" width=\"1333\" height=\"892\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-3.jpg 1333w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-3-768x514.jpg 768w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16272 aligncenter\" src=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-4.jpg\" alt=\"\" width=\"1333\" height=\"892\" srcset=\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-4.jpg 1333w, https:\/\/grtraveller.gr\/wp-content\/uploads\/2024\/11\/\u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1-4-768x514.jpg 768w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>During the event, SETE\u2019s Executive Advisor, Alexandros Thanos, stated: \u201cSETE\u2019s goal is to create conditions that allow as many tourism businesses as possible to join the METRON initiative, protecting the environment, enhancing social cohesion, and achieving sustainable tourism development for all.\u201d<\/p>\n<p>In a dedicated presentation on the functionality and objectives of the digital platform, SETE\u2019s General Director, Maria Gatsou, said: \u201cThis is a dynamic framework that evaluates, targets, trains, verifies, and continuously evolves according to the demands of sustainable development and the operations of the businesses themselves.\u201d<\/p>\n<p>INSETE\u2019s General Director, Ilias Kikilias, presented the Institute\u2019s toolkit and highlighted: \u201cINSETE, both as a long-standing participant in the \u2018METRON Sustainable Tourism\u2019 initiative and as a partner, promotes sustainability as an integral part of the strategy for a more resilient and competitive tourism sector. Through specialized studies, practical tools, and educational actions, we empower destinations, businesses of all sizes, and employees to implement sustainable practices. Sustainability is perhaps the most critical term for safeguarding and developing the characteristics of our identity, which differentiate our tourism product and make it unique.\u201d<\/p>\n<p>Marketing Greece\u2019s General Director, Nikos Diamantopoulos, gave a presentation on \u201cActions and Initiatives for Sustainable Tourism,\u201d stating: \u201cOur participation in the \u2018METRON Sustainable Tourism\u2019 initiative is another of our actions towards sustainable development. This is a direction that Marketing Greece has followed since its inception, through the content it creates and promotes on <a href=\"http:\/\/www.discovergreece.com\" target=\"_new\" rel=\"noopener\">www.discovergreece.com<\/a>, highlighting the authentic experiences of each destination, such as gastronomy, traditions, culture, and local society and economy, as well as through initiatives like the Travel Sustainable Guides, \u2018Travel Reimagined | Tomorrow\u2019s Content Today,\u2019 <a href=\"http:\/\/WORKFROMGREECE.GR\">WORKFROMGREECE.GR<\/a>, and others.\u201d<\/p>\n<p><strong>View the presentations:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/sete.gr\/wp-content\/uploads\/2024\/11\/sete-metron-sustainable-tourism-i-ethelontiki-protovoylia-aytorrythmisis-toy-sete.pdf\">METRON Sustainable Tourism &#8211; SETE\u2019s voluntary self-regulation initiative, A. Thanos<\/a><\/li>\n<li><a href=\"http:\/\/2. METRON Sustainable Tourism \u2013 \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03a0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1: \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u039c. \u0393\u03ac\u03c4\u03c3\u03bf\u03c5\">METRON Sustainable Tourism \u2013 Digital Platform: Objectives and functionality, M. Gatsou<\/a><\/li>\n<li><a href=\"http:\/\/3. \u0399\u039d\u03a3\u0395\u03a4\u0395: \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u0397. \u039a\u03b9\u03ba\u03af\u03bb\u03b9\u03b1\u03c2\">INSETE: Strategies and tools for destinations and businesses, H. Kikilias<\/a><\/li>\n<li>M<a href=\"http:\/\/4. Marketing Greece: \u0394\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc, \u039d. \u0394\u03b9\u03b1\u03bc\u03b1\u03bd\u03c4\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2\">arketing Greece: Actions and initiatives for sustainable tourism, N. Diamantopoulos<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\" style=\"text-align: center\"><span style=\"color: #000000;font-family: Arial\"><span style=\"font-size: 13.3333px;background-color: #f0f0f0\">\u00a0<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0 At the Philoxenia 2024 Exhibition, the SETE, INSETE, and Marketing Greece organized an event titled \u201cTourism and Sustainable Development,\u201d where the \u201cMETRON Sustainable Tourism\u201d initiative was presented, including its tools, destination strategies, and proposed actions for sustainable tourism. &nbsp; The initiative aims to gradually transition tourism businesses toward sustainabilitythrough self-assessment, self-regulation, and self-commitment&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120],"tags":[],"class_list":["post-16279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ellada-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/16279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=16279"}],"version-history":[{"count":1,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/16279\/revisions"}],"predecessor-version":[{"id":16280,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/16279\/revisions\/16280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media\/16276"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=16279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=16279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=16279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}