{"id":24063,"date":"2026-01-27T10:53:29","date_gmt":"2026-01-27T08:53:29","guid":{"rendered":"https:\/\/grtraveller.gr\/?p=24063"},"modified":"2026-01-27T10:55:59","modified_gmt":"2026-01-27T08:55:59","slug":"itb-berlin-2026-launches-itb-navigator-for-matchmaking-and-trade-show-preparation","status":"publish","type":"post","link":"https:\/\/grtraveller.gr\/en\/itb-berlin-2026-launches-itb-navigator-for-matchmaking-and-trade-show-preparation\/","title":{"rendered":"ITB Berlin 2026 launches ITB Navigator for matchmaking and trade show preparation"},"content":{"rendered":"
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The digital ITB Navigator \u00a0is now live, making it easier for participants to prepare for the trade show. Members of selected associations benefit from ticket discounts, and ITB Berlin is offering public transport discounts.<\/p>\n<\/header>\n

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With the\u00a0ITB Navigator<\/a>, anyone taking part in ITB Berlin 2026 now has access to a digital platform for matchmaking, making appointments, programme searches and obtaining information.\u00a0Trade visitors, buyers, exhibitors<\/strong>\u00a0and\u00a0media representatives<\/strong>\u00a0can use the free tool to make optimum preparations for ITB, which takes place\u00a0from 3 to 5 March 2026<\/strong>. A\u00a0ticket to ITB Berlin<\/a>, membership of the\u00a0ITB Buyers Circle<\/a>\u00a0or\u00a0media accreditation<\/a>\u00a0allows users to create a personal profile in the ITB Navigator and use numerous functions, including the\u00a0new Networking feature<\/strong>.<\/p>\n

\u00a9 ITB Berlin<\/p>\n

Efficient networking: automatic recommendations and identifying suitable business contacts<\/h3>\n

The ITB Navigator\u2019s Networking function provides a\u00a0complete overview of all registered ITB participants who have activated direct contact for their personal profile<\/strong>. The new\u00a0Matchmaking function<\/strong>\u00a0makes negotiating business more efficient: based on the information in a fully completed profile, users receive automated, personalised recommendations. This maximises the relevance of contacts, saves time, furthers professional exchanges and helps identify potential business partners. An\u00a0integrated relevance indicator<\/strong>\u00a0shows how well a recommended contact matches one\u2019s own profile. A percentage match is also displayed.<\/p>\n

In addition to automated recommendations, using the Networking function with participant lists facilitates\u00a0targeted, manual searches<\/strong>\u00a0for suitable business partners. With the help of precise filters, users can narrow down potential contacts and set up appointments. This function is aimed at trade visitors wishing to directly do business, look for press contacts or strategically establish leads.<\/p>\n

Additional services such as the\u00a0exhibitor portfolio and exhibitor news<\/strong>, the\u00a0convention and event programme<\/strong>, the\u00a0appointment calendar<\/strong>, the\u00a0interactive map of the grounds<\/strong>\u00a0(available in late January), and general\u00a0trade show details<\/strong>\u00a0help users gather information and prepare efficiently for the show. During ITB Berlin, users can also make use of geo-based functions: they can display their own location on the interactive map of the grounds, and the platform also provides information on sessions or events in the immediate vicinity.<\/p>\n

Available in late January: the ITB Berlin app featuring a personal appointment calendar, interactive map of the grounds and efficient Lead Scanning function<\/h3>\n

Together with the ITB Navigator, from late January onwards the new\u00a0ITB Berlin app<\/a>\u00a0will be available free of charge from Google Play and the Apple Store. Users can log in to the app with the email address they provided for their ticket purchase. They can then access their\u00a0personal appointment calendar<\/strong>, the\u00a0contacts stored<\/strong>\u00a0in the ITB Navigator and a\u00a0digital version of their ITB Berlin and BVG ticket<\/strong>. The app also features an\u00a0exhibitor and product directory<\/strong>, an\u00a0interactive map of the grounds<\/strong>\u00a0and the\u00a0event and convention programme<\/strong>.\u00a0Bookmarking and memo functions<\/strong>\u00a0make organising one\u2019s schedule easy. All content is available in both German and English.<\/p>\n

For exhibitors and their teams, the new\u00a0Lead Scanning add-on<\/strong>\u00a0in the ITB Berlin app makes establishing leads much more efficient. Any team member assigned to an exhibitor profile can scan visitor badges using the app and simultaneously gather contact information. The leads thus obtained are available in consolidated form and can be exported as a file. This function is an\u00a0option and available from the Advertising Shop of ITB Berlin<\/a>.<\/p>\n

Attractive prices: discounted ITB tickets for association members and reduced-rate public transport<\/h3>\n

ITB Berlin offers members of the tourism associations and travel organisations\u00a0AER, ASR, DRV, forum anders reisen, HSMA, TSS, VDVO<\/strong>\u00a0and\u00a0VIR<\/strong>\u00a0an unlimited pass at the discount price of 65 euros instead of the regular 80 euros.<\/p>\n

In addition, trade visitors, students and exhibitors can purchase a public transport ticket (fare zones ABC) at a reduced rate as an extra in the\u00a0online ticket shop of ITB Berlin<\/a>. This has been made possible due to cooperation with\u00a0Berliner Verkehrsbetriebe (BVG)<\/strong>. The aim of the initiative is to facilitate the use of public transport and make visits to the trade show more sustainable. A BVG ticket is valid for the same period as a trade visitor pass. A day ticket to ITB entitles the holder to an all-day BVG ticket, an unlimited ITB pass to public transport for the duration of the show. Tickets that have already been booked can easily be extended.<\/p>\n

Online accreditation for press representatives and bloggers\/creators<\/h3>\n

You can\u00a0register online here<\/a>\u00a0now. Please note the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your accreditation, press badge and a personal QR code. Please display this QR code at the entrance. Your ticket is non-transferable. You can register and obtain accreditation online around the clock for the entire duration of the event.<\/p>\n

About ITB Berlin, the ITB Berlin Convention and ITB 360\u00b0<\/h3>\n

ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it will celebrate its 60th anniversary under the motto \u201cDiscover the stories behind 60 years of legacy.\u201d At the same time, the ITB Berlin Convention will take place under the theme \u201cLeading Tourism into Balance,\u201d bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360\u00b0, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.<\/p>\n

Additional information is available at\u202fwww.itb.com<\/a>, from\u00a0ITB News & Insights<\/a>\u00a0and\u00a0social media<\/a>.<\/p>\n

Press releases can be found online at\u00a0itb.com \u2013 Press Service \/ Press Releases<\/a><\/p>\n

Follow us on\u202fFacebook<\/a>\/\u202fYouTube<\/a>\/\u202fLinkedIN<\/a>\/\u202fInstagram<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The digital ITB Navigator \u00a0is now live, making it easier for participants to prepare for the trade show. Members of selected associations benefit from ticket discounts, and ITB Berlin is offering public transport discounts. With the\u00a0ITB Navigator, anyone taking part in ITB Berlin 2026 now has access to a digital platform for matchmaking, making appointments,…<\/p>\n","protected":false},"author":2,"featured_media":24061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129,119,61],"tags":[],"class_list":["post-24063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taxidia-en","category-thematikos-tourismos-2-en","category-proorismi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/24063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=24063"}],"version-history":[{"count":1,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/24063\/revisions"}],"predecessor-version":[{"id":24064,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/24063\/revisions\/24064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media\/24061"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=24063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=24063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=24063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}