{"id":24907,"date":"2026-03-03T09:08:30","date_gmt":"2026-03-03T07:08:30","guid":{"rendered":"https:\/\/grtraveller.gr\/?p=24907"},"modified":"2026-03-03T09:09:53","modified_gmt":"2026-03-03T07:09:53","slug":"olga-kefalogianni-minister-of-tourism-greeting-at-itb-berlin-2026","status":"publish","type":"post","link":"https:\/\/grtraveller.gr\/en\/olga-kefalogianni-minister-of-tourism-greeting-at-itb-berlin-2026\/","title":{"rendered":"OLGA KEFALOGIANNI | MINISTER OF TOURISM| Greeting at ITB BERLIN 2026"},"content":{"rendered":"

\u00a0<\/b><\/p>\n

Greece continues to rank among the world\u2019s most desirable travel destinations,\u00a0combining\u00a0a millennia-old cultural legacy with breathtaking landscapes, advanced infrastructure, and renowned hospitality.<\/span>\u00a0<\/span>This year has\u00a0maintained\u00a0strong momentum in both arrivals and revenue, reflecting travellers\u2019 enduring trust in our country as a safe, welcoming, and\u00a0world-class\u00a0destination.<\/span>\u00a0<\/span><\/p>\n

As the global tourism landscape evolves\u00a0amid<\/span>\u00a0<\/span>rapid social, economic, and technological change, Greece\u00a0is\u00a0taking\u00a0proactive steps to lead with a strategy\u00a0that\u00a0emphasises\u00a0quality growth, sustainability, and resilience.\u00a0At the heart of\u00a0this vision\u00a0lies\u00a0the protection of our natural environment and cultural heritage,\u00a0alongside\u00a0the empowerment of local communities.<\/span>\u00a0<\/span><\/p>\n

New\u00a0investments<\/span>\u00a0in digital tools and upgraded tourism infrastructure\u00a0are\u00a0enhancing\u00a0accessibility, promoting\u00a0thematic tourism, and enriching\u00a0the traveller experience\u00a0–\u00a0<\/span>o<\/span>pening\u00a0new horizons for\u00a0<\/span>rewarding<\/span>\u00a0and meaningful travel in Greece.<\/span>\u00a0From wellness, diving, and yachting to gastronomy, agritourism, and nature-based experiences, our goal is to\u00a0showcase\u00a0the country\u2019s\u00a0diversity\u00a0while ensuring\u00a0<\/span>lasting\u00a0<\/span>benefits\u00a0nationwide.<\/span>\u00a0<\/span><\/p>\n

Equally\u00a0<\/span>central<\/span>\u00a0to our vision is the\u00a0expansion\u00a0of conference and incentive tourism. With upgraded infrastructure,\u00a0<\/span>modern\u00a0<\/span>facilities, and enhanced connectivity, Greece is\u00a0emerging\u00a0as a prime destination for international meetings, conferences, and exhibitions. Through close collaboration with stakeholders, we aim to strengthen Greece\u2019s position as a dynamic hub for professional exchange\u00a0and innovation.<\/span>\u00a0<\/span><\/p>\n

Ultimately, Greece\u00a0is committed to making tourism a\u00a0<\/span>lasting\u00a0<\/span>driver of sustainable development \u2014 one that harmonises economic growth with environmental responsibility and social prosperity.<\/span>\u00a0<\/span><\/p>\n

At WTM 2025, Greece reaffirms its commitment to international cooperation, innovation, and a tourism development model that delivers value to communities, businesses, and travel<\/span>l<\/span>ers\u00a0alike.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

\"\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Greece continues to rank among the world\u2019s most desirable travel destinations,\u00a0combining\u00a0a millennia-old cultural legacy with breathtaking landscapes, advanced infrastructure, and renowned hospitality.\u00a0This year has\u00a0maintained\u00a0strong momentum in both arrivals and revenue, reflecting travellers\u2019 enduring trust in our country as a safe, welcoming, and\u00a0world-class\u00a0destination.\u00a0 As the global tourism landscape evolves\u00a0amid\u00a0rapid social, economic, and technological change, Greece\u00a0is\u00a0taking\u00a0proactive…<\/p>\n","protected":false},"author":2,"featured_media":24900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125,120,129,59],"tags":[],"class_list":["post-24907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epikairotita-en","category-ellada-en","category-taxidia-en","category-politiki-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/24907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=24907"}],"version-history":[{"count":3,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/24907\/revisions"}],"predecessor-version":[{"id":25935,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/24907\/revisions\/25935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media\/24900"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=24907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=24907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=24907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}