{"id":25004,"date":"2026-03-03T08:53:42","date_gmt":"2026-03-03T06:53:42","guid":{"rendered":"https:\/\/grtraveller.gr\/?p=25004"},"modified":"2026-03-03T08:55:45","modified_gmt":"2026-03-03T06:55:45","slug":"greetings-from-v-i-greeks-greek-tourism-leaders-salute-grtravellers-issue-dedicated-to-itb-2026","status":"publish","type":"post","link":"https:\/\/grtraveller.gr\/en\/greetings-from-v-i-greeks-greek-tourism-leaders-salute-grtravellers-issue-dedicated-to-itb-2026\/","title":{"rendered":"GREETINGS FROM V.I.GREEKS: Greek Tourism Leaders \u201csalute\u201d GRtraveller\u2019s Issue dedicated to ITB 2026"},"content":{"rendered":"

 <\/p>\n

STAVROS ARNAOUTAKIS | GOVERNOR OF CRETE<\/h2>\n

\"\"<\/p>\n

In recent years, the potential of conference tourism has been steadily unfolding across Crete. The boundaries of our island\u2019s outward-looking presence are expanding within a highly competitive sector of global tourism, while at the same time new momentum is being given to the commendable efforts of the sector\u2019s stakeholders. Through these efforts, Crete is steadily securing increasingly higher positions on the global tourism map.<\/span>\u00a0<\/span><\/p>\n

As the Region of Crete, we are confident that conference tourism will play a decisive role in addressing the greatest structural challenge of tourism: seasonality. At the same time, its operation is integrated into our policy for conference tourism, which\u00a0constitutes\u00a0a key pillar of the strategic tourism development plan for the next decade. Given the fact that conference tourism strengthens the local economy and enhances destination sustainability\u2014since conferences and meetings take place throughout the year\u2014we are working in cooperation with hoteliers and travel agents toward\u00a0establishing\u00a0the island as a destination for international events.<\/span>\u00a0<\/span><\/p>\n

Furthermore,\u00a0<\/span>health tourism<\/span><\/b>\u00a0constitutes\u00a0one of the main priorities of our planning for supporting the tourism sector on the island. This priority is based on cooperation between the private sector (hotels, medical centers), public health structures (particularly where university hospitals\u00a0operate), and the university (medical schools, research centers).<\/span>\u00a0<\/span><\/p>\n

Within this pillar, Crete holds a privileged position, as major hospital units are in operation, with the University Hospital of Heraklion (PAGNI) playing a leading role, combined with high-level and specialized medical services such as Assisted Reproduction. This is a field in which Crete has made\u00a0significant progress, with pioneering medical centers and leading scientists creating a dynamic ecosystem for medical tourism.<\/span>\u00a0<\/span><\/p>\n

Crete\u00a0possesses\u00a0significant comparative advantages for the development of medical tourism services. Beyond its excellent climate and natural beauty, which\u00a0favor\u00a0rehabilitation and recovery, Crete is a region of major tourism interest, offering high-quality medical services and excellent hotel infrastructure, while\u00a0remaining\u00a0a safe destination for international visitors.<\/span>\u00a0<\/span><\/p>\n

Within this context, the National Strategy for Greek Tourism 2030 constitutes the\u00a0Roadmap\u00a0for the years ahead. As the Region of Crete,\u00a0utilizing\u00a0the qualitative and quantitative data of the Strategy, we are obliged to further specify and update our operational\u00a0objectives\u00a0based on the needs of a dynamic market. In this framework, we are designing and implementing the Tourism Promotion Strategy, with Health Tourism as a distinct strategic axis.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

\"\"<\/b><\/p>\n

_____________________________________________________________________________________________________________________________________<\/p>\n

 <\/p>\n

George\u00a0Hatzimarkos<\/span>\u00a0 |\u00a0 <\/span>Governor<\/span>\u00a0<\/span>South Aegean Region<\/span>\u00a0<\/span><\/h2>\n

\"\"<\/p>\n

Welcome to the South Aegean \u2013 the heart of the Greek islands and a destination where authenticity meets innovation<\/span><\/b>\u00a0<\/span><\/h3>\n

 <\/p>\n

The South Aegean Region, home to the Cyclades and the Dodecanese, is a constellation of more than 50 islands, each with its own story to tell.\u00a0From the iconic sunsets of Santorini and the cosmopolitan flair of Mykonos,\u00a0to the medieval grandeur of Rhodes and the healing traditions of Kos, and on to the quiet elegance of Naxos, Paros, and Milos \u2013 our islands form a living mosaic of history, culture, and natural wonder.<\/span>\u00a0<\/span><\/p>\n

Today, the South Aegean stands at the forefront of Greek tourism, leading in both qualitative and quantitative performance indicators nationwide. With the highest levels of international arrivals, tourism revenue, global recognition, and visitor satisfaction, our Region consistently sets the benchmark for excellence in the Greek tourism landscape.<\/span>\u00a0<\/span><\/p>\n

Yet, what truly defines the South Aegean is not only its breathtaking beauty or its leading performance. For us, tourism is more than numbers; it is about people, communities, and meaningful connections. It is about ensuring that the treasures we share today are safeguarded for generations to come.<\/span>\u00a0<\/span><\/p>\n

Our islands lead the way in sustainable practices and innovation:<\/span>
\n\u2022\u00a0Astypalea\u00a0as the Mediterranean\u2019s first smart and sustainable island.<\/span>
\n\u2022\u00a0Halki, the first GR-Eco Island, achieving climate neutrality.<\/span>
\n\u2022\u00a0Tilos, the world\u2019s first Zero-Waste Certified island.<\/span>
\n\u2022 Rhodes, reimagining tourism through the Co-Lab Sustainable Destination initiative.<\/span>\u00a0<\/span><\/p>\n

These milestones symbolize our determination to set new standards for responsible travel while preserving the essence of island life. They also reflect our belief that sustainability, resilience, and quality are the cornerstones of tourism\u2019s future.<\/span>\u00a0<\/span><\/p>\n

As the European Region of Gastronomy 2019, we proudly celebrate a culinary heritage that enriches every visitor\u2019s experience \u2013 flavors deeply rooted in history, land, and community.<\/span>\u00a0<\/span><\/p>\n

The South Aegean is not only a destination to be discovered; it is a promise of excellence, a hub of innovation, and a shared journey toward a sustainable future. We invite you to explore our islands, experience their uniqueness, and be inspired by their stories.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

\u00a0<\/span><\/p>\n

\"\"<\/p>\n

____________________________________________________________________________________________________________________________________<\/p>\n

 <\/p>\n

 <\/p>\n

Yiannis Moralis\u00a0 | Mayor of Piraeus<\/h2>\n

\"\"<\/h2>\n

Dear friends,<\/p>\n

\n

Piraeus, the largest port in Greece and one of the most important in the Mediterranean, has in recent years been transforming into an autonomous tourist destination. As the maritime gateway of the country, it has always been a point of reference for travellers, traders, and cultures.<\/p>\n

In an era where destinations are called to redefine their identity in terms of sustainability, authenticity, and quality, Piraeus is moving forward with a clear strategy and vision.<\/p>\n

Piraeus is evolving into a modern urban destination. It is not merely a transit point, but a city with character, distinct neighborhoods, a deep history, and a vibrant present.<\/p>\n

Sustainable tourism development is a key pillar of our strategy. Through the upgrading of public spaces, the strengthening of cultural infrastructure, the improvement of accessibility, and the promotion of mild forms of tourism, we strive for a tourism model that respects the environment and empowers the local community. Our goal is for every visitor to enjoy authentic experiences that harmonize with the city’s daily life.<\/p>\n

Piraeus offers a unique relationship with the sea, a rich cultural heritage, modern gastronomy, and easy connectivity to both Athens and the islands. It is a destination that bridges the past with the future.<\/p>\n

We invite you to discover Piraeus as a vibrant, welcoming, and sustainable city\u2014an extroverted and authentic destination.<\/p>\n<\/blockquote>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

_______________________________________________________________________________________________________________________________-<\/p>\n

..<\/p>\n

Dimitris\u00a0Fragakis<\/span><\/b>\u00a0<\/span><\/h3>\n

President of New Metropolitan Attica S.A.<\/span>\u00a0<\/span><\/h3>\n

\"\"<\/span><\/p>\n

Attica is no longer just the “gateway” to the Aegean, but an autonomous, multidimensional destination being redefined with a focus on sustainability and quality. At “New Metropolitan Attica S.A.,” in collaboration with the Region of Attica, we are working systematically to ensure that tourism development goes\u00a0hand-in-hand\u00a0with environmental respect, the promotion of local identity, and the distribution of visitors throughout the entire year.<\/span>\u00a0<\/span><\/p>\n

Conference Tourism (MICE) is a strategic priority for us. Attica\u00a0possesses\u00a0the infrastructure,\u00a0expertise, and safety\u00a0required\u00a0to host world-class events. Our goal is to\u00a0establish\u00a0the region as the leading business hub of the Mediterranean, while simultaneously boosting off-peak tourist traffic\u2014a move that defines economic sustainability for local businesses.<\/span>\u00a0<\/span><\/p>\n

We are also working systematically to promote wine tourism. The Attic Vineyard, one of the oldest in the world,\u00a0represents\u00a0a comparative advantage that we are constantly upgrading by supporting local wineries and building bridges with tourism professionals.<\/span>\u00a0<\/span><\/p>\n

Attica offers the rare privilege of direct proximity to the sea, particularly during the summer months. We are investing in the promotion of the Athenian Riviera as a modern, international pole of attraction that combines luxury with sustainable urban infrastructure. Naturally, the Saronic Islands play a vital role in this, serving as Attica\u2019s “hidden gem.” Through targeted campaigns, we highlight their authenticity by promoting activities such as hiking and cultural tours, moving away from the mass tourism model.<\/span>\u00a0<\/span><\/p>\n

Our vision for the New Metropolitan Attica is clear: A destination that offers authentic experiences 365 days a year, while protecting its heritage and natural wealth for future generations.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

\"\"<\/p>\n

____________________________________________________________________________________________________________________________________<\/p>\n

<\/h3>\n

<\/h3>\n

ALEXANDROS VASSILIKOS<\/h3>\n

PRESIDENT OF HELLENIC CHAMBER OF HOTELS AND PRESIDENT OF HORTREC<\/h3>\n

\"\"<\/p>\n

Greece\u2019s presence at ITB Berlin each year is an opportunity to talk not only about \u201carrivals,\u201d but about what a destination means today. Place, culture, heritage, authenticity, and above all responsibility toward the people and the environment that host us.<\/span><\/p>\n

Sustainability is not a decorative word. It is a prerequisite for resilience in a world under climate pressure and new demands. Greek hotels are systematically investing in energy efficiency, better resource management, and practices that reduce the footprint of hospitality. At the same time, Greece \u2014 the first country in the world \u2014 has institutionalized, following a proposal by the Hellenic Chamber of Hotels, a standardized environmental classification system for hotels that evaluates\u00a0real environmental\u00a0performance, complementing the traditional service \u201cstar rating.\u201d<\/span><\/p>\n

Within the same strategic framework, the thematic enrichment of the tourism product is a choice for a sustainable future. Conference tourism can help extend the tourist season,\u00a0leveraging\u00a0the continuous upgrade of hotel infrastructure in Athens and in the country\u2019s major cities. At the same time, health and wellness tourism is a privileged field in which Greece has the people, the infrastructure, and the capacity to build internationally competitive \u201cexperience packages\u201d with high added value.<\/span><\/p>\n

To Germany we owe, over time, a big \u201cthank you\u201d for its trust in Greek tourism. We\u00a0honor\u00a0this trust through the constant evolution of our product and our alignment with global trends \u2014 with respect for place, investment in people, and\u00a0above all with\u00a0the uniqueness of Greek hospitality that makes the real difference.<\/span><\/p>\n

\"\"<\/span><\/p><\/blockquote>\n

________________________________________________________________________________________________________________________________<\/p>\n

<\/h3>\n

<\/h3>\n

Alexandros Thanos | Executive Director SETE<\/span><\/b>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

From Stability to Strategy: Redefining the Future of Greek Tourism<\/span><\/i><\/b>\u00a0<\/span><\/h3>\n

2025 has confirmed the sustained growth of Greek tourism, despite an environment of multiple pressures. During the first 11 months,\u00a0<\/span>international arrivals increased by 4.4%, reaching approximately 40 million visitors, including cruise passengers. Travel receipts rose strongly, increasing\u00a0nearly 9%\u00a0to \u20ac23.5 billion. At the same time, the winter season shows stronger air connectivity, with 6.3 million scheduled airline seats (+11.5%),\u00a0demonstrating\u00a0that demand for Greece extends beyond the traditional summer peak.<\/span><\/p>\n

Germany\u00a0remains\u00a0a key driver of this performance, ranking among the most important source markets. In the first seven months of 2025, the German market\u00a0maintained\u00a0a strong upward trajectory, with tourism receipts rising by 16.6% and arrivals increasing by 8.0%. This steady growth underscores the enduring ties between Germany and Greece. Notably, Greece has secured its position in 2026 as the third most preferred destination for holidays abroad among German travellers (19.7%), ranking behind Italy and Spain. This latest report highlights the strength of brand \u201cGreece\u201d in one of its most resilient source markets, outperforming even mature destinations\u00a0benefiting\u00a0from direct road connections.<\/span><\/p>\n

Beyond leisure travel, the sector\u2019s long-term resilience depends on developing differentiated products tailored to distinct audiences. The MICE segment could benefit as infrastructure projects evolve in Athens, Thessaloniki, and other areas where modern facilities are essential to strengthening Greece\u2019s position in the international MICE market and supporting year-round activity. At the same time, medical tourism\u00a0represents\u00a0another promising field that calls for a clear and coordinated national strategy. With highly qualified medical professionals, competitive pricing, and the added advantage of recovery in a globally recognized destination, the country could build on this for further growth.<\/span><\/p>\n

As travel\u00a0behaviors\u00a0continue to shift, emerging habits and the growing role of artificial intelligence are increasing the value\u00a0travelers\u00a0place on authenticity and personalized experiences. Greek hospitality\u00a0remains\u00a0a defining strength, with local people at the\u00a0center\u00a0of memorable interactions enjoyed by visitors worldwide. At the same time, Greece must ensure a highly competitive balance between quality and price, further strengthening its appeal as a leading international destination.<\/span><\/p>\n

Looking ahead, the main challenge\u00a0is to shape a sustainable tourism product supported by robust infrastructure, targeted digital tools, and a clear national direction\u00a0regarding\u00a0priority markets and the experiences developed. Through this approach, Greek tourism will be\u00a0well-positioned\u00a0to\u00a0maintain\u00a0its competitiveness and strengthen its long-term resilience. In this context, ITB Berlin 2026 offers an important opportunity to exchange perspectives, highlight emerging trends, and deepen cooperation with international partners, supporting the continued evolution of a strong and future-ready\u00a0Greek\u00a0tourism sector.<\/span><\/p>\n

Looking ahead, the main challenge\u00a0is to shape a sustainable tourism product supported by robust infrastructure, targeted digital tools, and a clear national direction on priority markets and experiences. Through this approach, Greek tourism will be well positioned to\u00a0maintain\u00a0competitiveness and strengthen long-term resilience. In this context, ITB Berlin 2026 offers an opportunity to exchange perspectives, highlight emerging trends, and deepen cooperation with international partners, supporting the continued evolution of a strong, future-ready Greek tourism sector.<\/span><\/p><\/blockquote>\n

 <\/p>\n

_____________________________________________________________________________________________________________________________________<\/p>\n

<\/h3>\n

<\/h3>\n

LYSANDROS TSILIDIS<\/span><\/b>\u00a0<\/span><\/h3>\n

President of the Federation\u00a0of Hellenic Associations of Travel & Tourist Agencies (FedHATTA)<\/span> \"\"<\/span><\/h3>\n

\u00a0<\/span><\/p>\n

Tourism is one of the most strategic sectors of the Greek economy, with travel agencies consistently at the heart of this dynamic, leaving an impact that far exceeds the narrow confines of the industry. However, during a prolonged period of growth in Greek tourism, sustainable development strategies that respect the environment, people, and culture are necessary.<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

Greek travel agencies have a multiplier effect of 4 on the Greek GDP \u2013 a performance not often matched in any other sector of the country. Through\u00a0the organization of tourism, they play a crucial role in generating income, creating jobs, and fostering broader economic activity at both national and local levels.<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

Moreover, travel agencies play a pivotal role in the global tourism arena, as they\u00a0are responsible for\u00a0managing and distributing\u00a0a significant portion\u00a0of international tourism flows. Their contribution translates into multiplied benefits for national economies, the sustainability of destinations, and the stability of the international tourism ecosystem.<\/span> \"\"<\/span><\/p>\n

____________________________________________________________________________________________________________________________________<\/p>\n

<\/h3>\n

<\/h3>\n

Yannis Hatzis |\u00a0<\/span>President of the\u00a0BoD\u00a0at the Hellenic Hotel Federation (HHF)<\/span>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

Greek Hospitality: Leading the Way to a Sustainable Future<\/span><\/b>\u00a0<\/span><\/h4>\n

On behalf of the Greek hotel industry, it is a great honor to welcome our international partners, colleagues, and travelers to the ITB Berlin 2026. As we stand at the forefront of a changing global landscape, Greece is not just\u00a0participating\u00a0in the evolution of travel, but we are leading it.<\/span>\u00a0<\/span><\/p>\n

Our theme for this year is clear.\u00a0\u00a0Hospitality\u00a0as a\u00a0Heritage. For us,\u00a0hospitality\u00a0is not a trend. It is deeply rooted in the Greek concept. Philoxenia,\u00a0the genuine care for every guest, grounded in respect for the place, the culture, and the community that welcomes them. Our development model is designed to ensure long-term prosperity while safeguarding the authenticity and identity that define Greece.<\/span>\u00a0<\/span><\/p>\n

Beyond the traditional \u201csun and sea\u201d narrative, the Greek hospitality product\u00a0is involving\u00a0into a sophisticated, year-round destination. We are investing in specialized sectors that highlight our diversity and resilience. For example, with\u00a0state-of-the-art\u00a0conference facilities integrated into resorts and urban hotels alike, Greece has become a premier hub for corporate gatherings and international events, combining advanced infrastructure with luxury and technological excellence. Also,\u00a0leveraging\u00a0our Mediterranean way of life, we are strengthening our position in wellness tourism, offering holistic experiences that combine\u00a0expertise, climate, and heritage.<\/span>\u00a0<\/span><\/p>\n

The Greek hotel sector is actively embracing sustainable development principles, integrating responsible resource management, circular economy practices, and long-term planning into its operations. Our commitment is simple yet powerful: to ensure that the Greece experienced today\u00a0remains\u00a0authentic, vibrant, and welcoming for generations to come.<\/span>\u00a0<\/span><\/p>\n

We invite you to rediscover Greece, a destination where history meets innovation, and where every stay contributes to a more sustainable world. Enjoy a productive ITB 2026, and we look forward to welcoming you home to Greece.<\/span> \"\"<\/span><\/p>\n

___________________________________________________________________________________________________________________________________<\/p>\n

 <\/p>\n

\n
\n
\n
\n

\u0395<\/span><\/b>VGENIOS VASSILIKOS<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0President,Athens-Attica &\u00a0Argosaronic\u00a0Hoeliers\u00a0Association (AHA)\u00a0<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

\u00a0<\/b><\/p>\n

\u00a0<\/span><\/p>\n

As\u00a0President of the\u00a0Athens- Attica and\u00a0Argosaronic\u00a0Hoteliers\u2019\u00a0Association\u00a0(AHA), I am pleased to address the international tourism community\u00a0at\u00a0ITB Berlin 2026,\u00a0a\u00a0leading\u00a0global\u00a0event\u00a0shaping\u00a0the future of the\u00a0industry.\u00a0<\/span>\u00a0<\/span><\/p>\n

Berlin and Athens share more than strong\u00a0visitors\u2019\u00a0flows. Both are\u00a0dynamic\u00a0European capitals where\u00a0heritage\u00a0complements\u00a0innovation,\u00a0and tourism\u00a0drives urban\u00a0vitality and economic resilience.\u00a0<\/span>\u00a0<\/span><\/p>\n

In\u00a0today\u2019s rapidly\u00a0evolving environment, collaboration\u00a0is\u00a0more essential than ever.\u00a0Opportunities like\u00a0ITB Berlin\u00a0provide the ideal setting\u00a0for\u00a0professionals not only to\u00a0connect, but to\u00a0listen,\u00a0adapt\u00a0and innovate.\u00a0<\/span>\u00a0<\/span><\/p>\n

For Athens and the wider Attica region, 2026\u00a0marks\u00a0a year of strategic growth\u00a0as we continue to\u00a0evolve into\u00a0a\u00a0year-round,\u00a0urban\u00a0and coastal\u00a0destination,\u00a0combining\u00a0culture, gastronomy,\u00a0maritime\u00a0tourism\u00a0and authentic local identity.\u00a0From the historic center\u00a0of Athens to the Athenian Riviera and the\u00a0Argosaronic\u00a0Islands,\u00a0we\u00a0are\u00a0shaping\u00a0a destination that is diverse,\u00a0accessible\u00a0and sustainable.\u00a0<\/span>\u00a0<\/span><\/p>\n

Our\u00a0priority is\u00a0responsible\u00a0development and long-term value for visitors,\u00a0businesses\u00a0and local communities. Climate adaptation, digital transformation, workforce\u00a0development\u00a0and infrastructure enhancement are no longer optional,\u00a0they are fundamental pillars of our competitiveness.<\/span>\u00a0<\/span><\/p>\n

With the German market as a valued\u00a0and trusted\u00a0partner we\u00a0look forward to\u00a0new opportunities, confident that through\u00a0strategic partnerships\u00a0the\u00a0greater Athens Region will continue to strengthen its position among Europe\u2019s leading destinations.<\/span>\u00a0<\/span><\/p>\n

We wish all participants a productive and successful ITB Berlin 2026<\/span><\/b>\u00a0<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

\"\"<\/p><\/blockquote>\n

______________________________________________________________________________________________________________________________________–<\/p>\n

<\/h3>\n

<\/h3>\n

Professor Konstantinos\u00a0Marinakos<\/span><\/b>\u00a0<\/span><\/h3>\n

President of the Peloponnese Tourism Organization, Vice President of the Hellenic Hotelier Federation<\/span>\u00a0<\/span><\/h3>\n

\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

The goal of a sustainable tourism product should include an approach to\u00a0tourism,\u00a0that meets the needs of today’s tourists and local communities, while protecting and enhancing opportunities for the future. This implies the\u00a0optimal\u00a0use of environmental resources, respecting the cultural authenticity of host\u00a0communities\u00a0and ensuring long-term, sustainable economic outcomes.<\/span><\/p>\n

The edifice of sustainable tourism should be based on the principle of environmental sustainability, the adoption of environmentally friendly processes, and the preservation of biodiversity. At the same time, it should contribute to the preservation of socio-cultural authenticity with an emphasis on respect for the cultural heritage, traditional\u00a0values\u00a0<\/span>\u200b\u200b<\/span>and lifestyle of local communities, ensuring sustainable, long-term economic benefits for all stakeholders, including\u00a0local residents\u00a0and businesses, through stable employment and income opportunities.<\/span><\/p>\n

The good practices adopted in the international environment do not only concern specific products, but entire experiences and functions: eco-friendly accommodations, alternative forms of tourism that promote contact with nature and culture,<\/span>\u00a0services that aim to reduce the carbon footprint and promote local products and gastronomy.<\/span><\/p>\n

Health and wellness tourism is moving in the same direction, which\u00a0constitutes\u00a0one of the most strategic and growing sectors for the Greek economy, offering significant prospects for extending the tourist season and upgrading the tourism product. With over 750 thermal springs, an ideal climate and high-level medical staff, Greece is one of the most ideal “Healthing\u00a0Destinations” worldwide.\u00a0<\/span><\/p>\n

In any case, the necessity to launch and support, at national and regional level, should be understood by all stakeholders, an Agenda for Sustainable and Competitive Tourism with medium and long-term initiatives necessary to enhance its competitiveness.<\/span>\"\"<\/span><\/p><\/blockquote>\n

______________________________________________________________________________________________________________________________________<\/p>\n

<\/h3>\n

<\/h3>\n

Ioanna Papadopoulou<\/span><\/b>
\nDirector, Communications & Marketing, Athens International Airport<\/span><\/i>\u00a0<\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u00a0<\/b><\/p>\n

As ITB Berlin marks this\u00a0year\u202f its\u00a060th anniversary under the motto \u201cDiscover the stories behind 60 years of legacy\u201d, it is the ideal\u00a0setting\u202f for\u00a0the tourism professionals to connect\u00a0and\u202f elaborate\u00a0on the next chapter of travel\u00a0experience\u202f and\u00a0growth.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

For Greece, and for the Athens\u2019 booming aviation and tourism\u00a0market, \u202fthat\u00a0next chapter is about continuing to build sustainably a tourism proposition that unveils what makes destinations unique, while\u00a0remaining\u00a0globally competitive. Athens International\u00a0Airport \u202fcontributes\u00a0to this direction by strengthening connectivity across seasons, supporting innovation, and closely\u00a0collaborating\u202f with\u00a0partners to elevate Athens as a tourism\u00a0destination ,\u00a0enhancing at the same time service quality and tourism experience.<\/span>\u00a0<\/span><\/p>\n

In parallel, aiming at the diversification of the tourism product, tourism segments, such\u00a0as\u202f conference\u00a0and medical\u00a0tourism,\u202f stand\u00a0out as strategic growth areas: they extend demand beyond peak months, reward quality, and depend on consistency,\u00a0safety\u00a0and trusted networks. We value the respective exchanges and partnerships that start at ITB \u2014 and we align with the Convention\u2019s focus on \u201cLeading Tourism into Balance\u201d as the right perspective for sustainable, future-proof growth in all tourism segments.<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

We wish ITB Berlin 2026 an inspiring anniversary tourism\u00a0gathering \u202fwhile\u00a0\u202fwe exchange ideas for the brighter future of global travel.<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span>\"\"<\/p><\/blockquote>\n

_____________________________________________________________________________________________________________________________________<\/p>\n

 <\/p>\n

 <\/p>\n

IOANNA DRETTA<\/span><\/b>\u00a0 | <\/span>PRESIDENT<\/span><\/b>\u00a0<\/span>\u039carketing\u00a0Greece\u202f<\/span><\/b>\u00a0<\/span><\/h3>\n

\"\"<\/p>\n

 <\/p>\n

When we discuss sustainability in tourism, the focus often turns to metrics,\u00a0certifications\u00a0and environmental benchmarks. These are essential. But at its core, sustainability is about relationships \u2013 with our natural environment, with the heritage that defines our identity, with the professionals who shape our sector, and\u00a0perhaps most\u00a0importantly, within and between local communities. Without these foundations, no sustainability framework or benchmark can deliver lasting impact.<\/span>\u00a0<\/span><\/p>\n

This perspective requires us to look beyond conventional definitions and recognize that every sustainable practice is, in essence, an\u00a0act of relationship-building. When we protect\u00a0a coastline,\u00a0we’re\u00a0honoring our connection to the sea. When we preserve a traditional craft,\u00a0we’re maintaining\u00a0our dialogue with local history. When we support a local economy,\u00a0we’re\u00a0strengthening the fabric of\u00a0community.<\/span>\u00a0<\/span><\/p>\n

Tourism, by its very nature, is human-centered. Like sustainability itself, it is built upon relationships \u2013 interactions rooted in respect, meaningful exchange, empathy, and\u00a0above all, appreciation\u00a0for the positive outcomes these connections generate.<\/span>\u00a0<\/span><\/p>\n

These relationships are not transactional; they are transformative. Through authentic exchange, we gain insight, share\u00a0experience\u00a0and\u00a0identify\u00a0better ways of working.\u00a0Learning from one another strengthens our collective capacity and reinforces the standards we set for our sector.\u00a0In this way, connection becomes a driver of progress, not just a principle.<\/span>\u00a0<\/span><\/p>\n

The future of tourism, therefore, depends on recognizing the strength of human connection and cultural understanding, and on our willingness to listen and learn from what is happening around us.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\"\"<\/p>\n

\u00a0<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

  STAVROS ARNAOUTAKIS | GOVERNOR OF CRETE In recent years, the potential of conference tourism has been steadily unfolding across Crete. The boundaries of our island\u2019s outward-looking presence are expanding within a highly competitive sector of global tourism, while at the same time new momentum is being given to the commendable efforts of the sector\u2019s…<\/p>\n","protected":false},"author":2,"featured_media":25431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-25004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taxidia-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/25004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=25004"}],"version-history":[{"count":14,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/25004\/revisions"}],"predecessor-version":[{"id":25106,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/25004\/revisions\/25106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media\/25431"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=25004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=25004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=25004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}