![](\"https:\/\/grtraveller.gr\/wp-content\/uploads\/2026\/11\/Olga-Kefalogianni.jpg\")
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Greece continues to strengthen its position among the world\u2019s leading travel destinations, combining breathtaking landscapes and a millennia-old cultural heritage with renowned hospitality and advanced infrastructure.<\/p>\n
2025 was the third consecutive record-breaking year for Greek tourism in both arrivals and revenue. This strong momentum has continued into 2026. We are also seeing a significant increase in the number of travellers choosing Greek destinations during the winter and shoulder months. Following a record final quarter of 2025, arrivals between January and April 2026 rose by 27% compared with the same period last year.<\/p>\n
As the global tourism landscape changes rapidly, with climate change, demographic shifts, digital innovation and evolving traveller expectations reshaping the sector, Greece is implementing policies that promote sustainability, resilience, innovation and diversification.<\/p>\n
At the heart of our vision lies the protection of our natural environment and cultural heritage, while ensuring that the benefits of tourism reach local communities across the country.<\/p>\n
A central goal in our strategy is to broaden tourism beyond our world-renowned destinations and the peak summer season by showcasing the country\u2019s diversity and enriching the travel experience.<\/p>\n
We place particular emphasis on specialised forms of tourism, including yachting, health and wellness, diving, gastronomy and wine tourism. Another priority is the development of mountain tourism through legislation and targeted promotion. We aim to give our mountain regions a more prominent role in our tourism portfolio, positioning them as attractive destinations throughout the year.<\/p>\n
Our efforts to further enrich the tourism offering are complemented by upgrades to tourism infrastructure, including yacht marinas, ski centres and facilities for diving and thermal tourism.<\/p>\n
Digital innovation is also central to Greece\u2019s tourism strategy. The fully redesigned VisitGreece.gr platform incorporates artificial intelligence features to showcase Greece\u2019s cultural and natural richness and deliver a more personalised user experience. We have also developed a dedicated platform for agritourism, gastronomy and wine tourism, helping visitors discover local products and culinary experiences throughout Greece.<\/p>\n
Together, our initiatives support a more competitive tourism sector, create opportunities across a wider range of destinations and activities, and strengthen local economies.<\/p>\n
At WTM 2026, Greece reaffirms its commitment to international cooperation and a tourism development model that generates lasting value for travellers, businesses and communities alike.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Greece continues to strengthen its position among the world\u2019s leading travel destinations, combining breathtaking landscapes and a millennia-old cultural heritage with renowned hospitality and advanced infrastructure. 2025 was the third consecutive record-breaking year for Greek tourism in both arrivals and revenue. This strong momentum has continued into 2026. We are also seeing a significant…<\/p>\n","protected":false},"author":2,"featured_media":34252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123,125,120,129,119,61],"tags":[],"class_list":["post-33946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-365-imeres-diakopes-en","category-epikairotita-en","category-ellada-en","category-taxidia-en","category-thematikos-tourismos-2-en","category-proorismi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/33946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/comments?post=33946"}],"version-history":[{"count":3,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/33946\/revisions"}],"predecessor-version":[{"id":34339,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/posts\/33946\/revisions\/34339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media\/34252"}],"wp:attachment":[{"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/media?parent=33946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/categories?post=33946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grtraveller.gr\/en\/wp-json\/wp\/v2\/tags?post=33946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}