In the modern environment, the development of digital tourism can give our country an important advantage to move towards a redesign, based on modern criteria and with the implementation of harmonized digital tourism services, from the provision of information to commercial and business transactions, supporting the green and circular economy.
In recent years, technological developments along with the needs of travellers have evolved in leaps and bounds, facing significant changes in the way in which digital technology is used to make tourism purchases.
Tourists will spend less and less time making their trips, making their reservations and hiring all the services they need for their trip (transport, accommodation, excursions…). This new trend will result in the creation of new technological applications and websites will allow users to create their own holiday packages with a single click.
All Greek citizens must acquire
the digital skills that will enable them to take advantage of the benefits and services of digital Greece
Artificial Intelligence (AI) is taking greater strides using Deep Neural Networks, which allow it to continuously improve, combine questions and produce the best possible answers. By combining the speed, accuracy of AI and customer empathy, companies will be able to improve loyalty, brand reputation as well as generate revenue streams, including customer experience. Keywords such as Technology, Al, AR, Chatbots and many more will be discussed on a daily basis for hospitality and international Hotel Marketing trends.
1. Chatbox: its operation on hotel websites aims to increase efficiency and enhance communication with potential customers.
2. Voice search: 40% of adults now use voice search at least once a day, so hoteliers should adjust their Search Engine Optimization (SEO) and voice search strategies by ensuring their website has keywords.
3. Changes in data collection.
4. Changes in the sale: Augmented Reality (AR) is the technology used in mobile phones, offering the guest a greater opportunity to interact with the hotel, but also the ability to integrate digital data from a real-time experience, opening up new avenues in selling.
5. Social media search.
6. Internet of Things (IoT) connected devices: in the hospitality sector, internet technology covers endless possibilities and internal functions (room facilities, control of TV, heating and access to services such as car reservation…)
All Greek citizens must acquire the digital skills that will allow them to take advantage of the benefits and services of digital Greece through the Digital Citizens Academy that has been successfully launched during the lockdown by the Ministry of Digital Governance, enabling every Greek citizen to have free access to quality digital educational services.
The Antivirus Crowdhackathon is the first remote innovation marathon organized in Greece by the Region of Attica for digital applications and methodologies that try to address the consequences of the pandemic using innovative technological and business approaches such as IoT, decentralized technologies, virtual guides.
Ultimately, travellers are more social, active and increasingly digital and only innovative companies that respond to the traveller’s needs survive as new trends enter tourism dynamically such as add-ons through mobile applications, forcing the modus operandi of tourism businesses to use artificial intelligence.
Therefore, the digital transformation of Ministries, GNTO, Regions, Municipalities and all stakeholders is imperative as an antidote to the pandemic of Covid-19 for safe and quality hospitality by diversifying and changing our tourism model from mass tourism to quality tourism for sustainable, resilient and innovative tourism development as well as enhancing the added value of the certified skills of the country’s human resources.
Today, in the era of post-globalisation, the creation economy is gaining ground, which under the weight of the overall scarcity of resources prioritises the protection of the environment, emphasising that the environment and natural resources are only preserved through organised and rule-based management and that human activity within it ensures sustainable development and the green economy. This will benefit the residents of each region who suffer from resource poverty and the wider region through the leverage that the clusters will generate, combined with digital and controlled management processes, which will be implemented by citizens and even visitors themselves in the specific destinations with labour-intensive rather than capital-intensive projects.
These projects should form the monitoring of sustainable, resilient and non-seasonal tourism, which will be enhanced by the promotion strategy of EOT, which with the digital marketing of social media, the Visit Greece website and the creation of an integrated digital ecosystem will become a modern digital organisation more data driven, with a strengthened digital and tourism identity such as the dynamic digital campaign “Greek Summer Feeling”.
In conclusion, the above should work to attract quality tourists and with the cooperation of Bloomberg as a compensation for the losses of the pandemic crisis, as they will concern tourists of a robust economic class with high financial capacity, while they will also cover the needs of the new trend of digital nomads created by the imposed telecommuting and live streaming of MICE, with a new tourism roadmap in the context of a rational exploitation of the European economic recovery plan of Greece.
KONSTANTINOS KOUSKOUKIS
Professor of Dermatology – Lawyer –
President of the Hellenic Academy of Medical Medicine – President of the World Academy of Chinese and Complementary Medicine
President of the Hellenic Association
Health Tourism – Vice President
World Hippocratic Institute
Doctors – p. Gen. Secretary of the Ministry
Education and Religious Affairs, Vice Rector of the University of Thessaloniki – Candidate for the Parliament of New Democracy, Athens B’
Email konkouskoukis@gmail.com
