Shaping Greece’s Culinary Future: GRtraveller and The American College of Greece Launch Joint Research Study

GRtraveller Magazine, in collaboration with the American College of Greece – Center of Excellence in Food, Tourism & Leisure (CoEFTL), is launching a pioneering international research project on Greek gastronomy, PDO/PGI products, and multisensory culinary experiences.

The study will explore how international travellers perceive Greece’s gastronomic identity and the role of Greek PDO/PGI products (Protected Designation of Origin / Protected Geographical Indication) in shaping Greece’s position as a global culinary destination.

Why This Research Matters

Gastronomy is one of the most powerful ways to experience Greece. From olive oil and honey to wines and cheeses, Greek PDO/PGI products reflect authenticity, heritage, and quality. Through this study, we aim to understand:

How travellers perceive the value of PDO/PGI products.
The role of food and drink in destination choice.
How multisensory experiences (sight, sound, touch, smell, taste) enhance culinary tourism.
Which Greek products have the strongest potential to become global ambassadors of Greek gastronomy.

The insights will be presented in the Exhibition Edition of GRtraveller @ WTM London 2025, which will be distributed internationally to tourism leaders, buyers, and decision-makers at the World Travel Market in London this November.

Who Can Participate

We invite international travellers to Greece (including members of the Greek diaspora abroad) to share their views. Your voice will contribute to a unique dialogue that connects Greece’s food heritage with the future of global tourism.