Congratulations to ITB Berlin on reaching its 60th anniversary, acknowledging its essential contribution to the global tourism ecosystem. Throughout the last 60 years, tourism partners, destinations, organizations, researchers, experts and visitors, have convened in Berlin to exchange knowledge and promote tourism on a global scale.

The Greek National Tourism Organization has been a steadfast participant in ITB Berlin, presenting a national pavilion alongside prominent Greek tourism enterprises and regions.

Today, on the 60th anniversary of ITB Berlin, we are pleased to highlight our accomplishments and present Greece as leading global tourism destination, achieving ongoing impressive results.

Following two consecutive years of record-breaking success, Greek Tourism has become a cherished, resilient, and competitive destination, all while preserving its uniqueness and authenticity.

The ongoing success of Greece relies on investments in tourism infrastructure and services, including among a vast variety of services related to tourism, top quality vacations, business travel services, incentives, conferences, wellness, medical services, cultural routes, and its renowned gastronomy, all aimed at enhancing the visitor experience and showcasing the unique characteristics of each Greek destination.

I would also ike to thank the GRTraveller magazine for giving me the opportunity to express my warmest wishes to ITB Berlin.  I would also like to underline the continued efforts of GRtraveer to support and contribute to the image of Greek hospitality.

Happy anniversary to ITB Berlin and to everyone who has contributed to this extraordinary Tourism Fair over the past sixty years!