Andreas N. Fiorentinos Secretary General Greek National Tourism Organization (GNTO)

Greece is evolving into a modern, multifaceted tourism destination, showcasing the richness of its cultural heritage and natural environment, alongside innovation, new technologies
and contemporary travel experiences.
The prospects for Greek tourism remain positive. Maintaining the sector’s growth momentum makes it even more important to introduce new destinations to the public,
extend the tourist season and create value for local communities.
At the Greek National Tourism Organization, our priority is to showcase the diversity of Greece. Mountain tourism, city breaks, gastronomy and wine tourism offer new opportunities to discover Greece throughout the year.
At the same time, the GNTO’s new digital transformation, through VisitGreece.gr, marks a ew chapter in the country’s international promotion, harnessing modern digital tools to showcase more destinations and experiences.
Our goal is to foster sustainable and balanced tourism development that strengthens Greece’s international position and creates long-term value for the economy and local communities.
Greece still has so much more to offer the world, 365 days a year.