Stefanos Gkikas | Deputy Minister of Maritime Affairs and Insular Policy

Distinguished readers,

Greece is redefining its tourism identity, combining its rich cultural heritage and natural beauty with innovation, sustainability and increasingly diversified travel experiences. This transformation reflects a broader strategy to enhance the country’s competitiveness and establish Greece as an attractive year-round destination.

Significant investments in digital infrastructure, smart mobility and urban development are reshaping Greek cities, enhancing public services and the overall visitor experience. At the same time, Smart Islands initiatives and the modernisation of port infrastructure are contributing to the digital and green transformation of island destinations, promoting sustainable connectivity, energy efficiency and improved accessibility.

The upgrading of ports and marinas is particularly important for Greece, and our government encourages investments in these areas, given our extensive island network and the vital role of maritime tourism, particularly cruise tourism and yachting, in supporting local economies and regional development.

Greece is increasingly investing in alternative forms of tourism, promoting cultural, gastronomic, nature-based and other authentic experiences that highlight the country’s diverse destinations.

In this evolving landscape, GRTraveller plays a valuable role in showcasing Greece’s transformation, promoting its diverse tourism offerings and strengthening its visibility as a modern, dynamic destination in the international tourism market.

Ι wish every success to the Greek delegation participating in the World Travel Market (WTM) – London 2026, hoping for fruitful meetings and a significant outcome for Greece’s tourism.