ADONIS GEORGIADIS | MINISTER OF HEALTH | Greeting at ITB BERLIN 2026

Health and wellness tourism is a field in which Greece can play a pivotal role, thanks to its favourable climate, unique natural environment, and high-quality medical infrastructure and services. Today, the modern visitor seeks authentic, experiential journeys that enhance and sustain personal wellbeing, making wellness tourism a dynamic and fast-growing development trend.

Our country can claim a strong position on the global map of thermal and wellness tourism, provided that we unite our efforts – central government, local authorities, and private initiative – within a strategic framework of sustainability.

The utilization of natural therapeutic resources and investments in alternative forms of tourism create significant growth prospects for local communities and the national economy.

On the occasion of this edition, I would like to congratulate the editorial team of GRtraveller for its contribution to shaping a contemporary, high-quality and internationally competitive tourism narrative for Greece, and to wish you every success in your work.

I hope that this publication will serve as a catalyst for constructive dialogue, collaboration, and new initiatives that will further strengthen Greece’s position as a destination for health, wellbeing, and sustainable development.