IKEA stood out in this year’s event, winning 6 awards for the implementation of the


Live Shopping Events

H
IKEA
, a company of theFOURLIS Group , continues to be distinguished for its strategic communication, receiving an important award among more than 300 nominations for its performance in the field of Influencer Marketing, with 6 awards for the implementation of the Live Shopping Events.

More specifically, he obtained:

• 2 PLATINUM and 2 GOLD awards, at category Most Innovative Campaign with Influencers and at category Best Use of Instagram for Influencer Marketing
• 1 BRONZE award, at category Best in Retail
• 1 BRONZE award, at category Best Influencer Marketing for Sales

This distinction is the culmination of IKEA’s continuous effort to be close to its customers and to respond, with creativity and a sense of responsibility, to their needs.

and flexibility, to the needs that arise in their daily lives. At the same time, it proves that IKEA maintains a solid position among companies that stand out for their creativity and innovation.

Η energy of Live at Shopping Events, which won 6 awards, stood out for its original content and innovative approach, presenting “live” ideas and solutions outside the traditional way of shopping through an e-shop, but bringing the experience of an IKEA store and the interactive shopping part into a digital space. Favorite influential personalities and skilled IKEA employees contacted the public “live.” and shared, through Live videos on the IKEA website, the innovative product solutions and ideas that IKEA offers, in different categories: wardrobe organisation, sustainable living at home and art de la table.

“It is a great pleasure for us that in yet another event IKEA Live Shopping Events are awarded with 2 Platinum, 2 Gold and 2 Bronze awards. The expertise of our own people combined with the presentation of the influencers worked effectively. We were able to engage both our existing audience and new ones, with the aim to inspire with ideas and solutions for different areas of the home, tailored to the different needs of consumers. 2022 is a year of strong Live Commerce for us, as it is already loved and sought after by the audience,” said Carolina Mizan, Digital Marketing Executive, IKEA.

The Influencer Marketing Awards, held by Boussias Communications, highlight best practices in the field of Influencer Marketing by rewarding the most creative agencies, the most innovative brands and the most “effective” influencers.