The Publisher’s Note of GRtraveller @ WTM London 2025 | “Flavours, Journeys, Meetings”

by Lillian Psylla, Publisher & Chief of Strategy and Content, GRtraveller Magazine

There are moments when a magazine stops being pages and paper – and becomes a pulse.
This issue is one of them.

A Living Journey

Welcome to GRtraveller @ WTM London 2025: a journey born out of light, sound, taste, and human touch.
A journey that carries within it the essence of Greece as it evolves, expands, and redefines its place in the world.

This edition was never meant to be simply read. It was made to be felt.
A living love letter to Greece – and to everyone who believes that storytelling is a form of hospitality.

Step inside the experience: scan the QR within the pages or enter the digital edition to explore it through light, rhythm, and emotion.

Three Pillars, One Soul

At the heart of this issue lie three thematic worlds – Flavours, Meetings, and Journeys – the triptych of modern Greece.

Flavours: Gastronomy becomes memory. From PDO olive oils and Aegina pistachios to Michelin-awarded chefs, Greece’s culinary identity tells the story of its land and its people.
Meetings: Ideas meet sea light. From symposiums to summits, Greece re-emerges as a global hub for meaningful connection.
Journeys: Discovery becomes return – from Athens to Mumbai, from coastlines to mountain monasteries, from heritage to innovation.

Research with Purpose

Our collaboration with The American College of Greece’s Center of Excellence in Food, Tourism & Leisure (CoEFTL) marks a defining milestone for GRtraveller.
Together, we explored how Greek gastronomy – and particularly our PDO/PGI products – shape how international travellers perceive and remember Greece.

This research is more than statistics. It’s a sensory portrait of what visitors truly feel when they taste Greece: the crisp pistachio, the scent of olive oil, the laughter that drifts across a seaside table.

Uncover the insights: Read the full research summary
Meet the voices shaping the field: Explore the six expert interviews

Bridging Worlds: Greece and India

We also look outward – to India, a land that mirrors Greece in its warmth, ritual, and reverence for life.
In “From Flights to Futures”, we trace a growing bridge between the two nations – a dialogue of collaboration, investment, and cultural resonance.
This connection transcends commerce; it is spiritual and creative. Greece and India share an instinct for beauty, devotion, and belonging, where journeys become bridges and bridges become futures.

Step into the story: From Flights to Futures
Sip the connection: From Chai to Greek Coffee

Meetings Reimagined

Greece’s rise as a conference and business tourism hub is no longer an ambition, it is unfolding now.
In “From Symposium to Summit: The Greek Way of Gathering”, we celebrate how ideas meet sunlight and sea.
From Costa Navarino’s regenerative elegance to the Tae Kwon Do Hall’s transformation into a world-class congress space, Greece is turning meetings into experiences, and audiences into communities.

Enter the experience: From Symposium to Summit
See how Greece hosts the world differently.

The Cover that Speaks in Stone

Our cover, created by Eva Papadopoulou from her NOSTOS collection, expresses in marble and light what words cannot – the sweetness of nostalgia, the tenderness of return.
My heartfelt thanks to Eva, whose art captures the emotional texture of Greece, and to Ira Papapostolou, whose interview gives that texture its voice.

Meet the artist behind the cover: Eva Papadopoulou
Read & Watch the Interview

A Thank-You Written in Light

To every contributor, researcher, photographer, designer, and partner who gave life to this edition- my gratitude runs deep.
To the brands, hotels, and institutions that entrusted us with their stories – thank you for believing that quality is not a category, but a culture.

Join our next journey: Contact GRtraveller at secretary@grtraveller.gr or lillian@grtraveller.gr

Beyond Pages: A Multisensory Experience

This issue was designed for all five senses.
Scan the QR code to:

Read every interview and story in full.
Access our exclusive Spotify playlist “Greece, Fully Heard.”
Experience the research that’s shaping the future of Greek tourism.

Hear the sound of Greece: Listen on Spotify
Immerse yourself: Download the full digital edition

A Final Note

For us, this issue is more than a milestone.
It is a reminder that Greece is not a destination – it’s a feeling that travels with you.
It lives in your senses, your memory, your language of awe.

Thank you for joining us – for reading not only with your eyes,
but with your heart.