With the concept “A Sanctuary Full of Stories & Experiences”, Sani Resort’s new global campaign showcases the three natural worlds making Sani a destination of unique natural beauty and experiences: captivating shoreline, lush pine forest and thriving wetlands
Sani Resort, Sani/Ikos Group’s award-winning Mediterranean destination, has unveiled its 2025 global campaign, showcasing Sani’s unparalleled natural beauty, rich history, and premium guest experiences through the concept “A Sanctuary Full of Stories and Experiences”. Nested within a 1,000-acre ecological haven in Halkidiki, Sani Resort has been a landmark of sustainable, family-focused luxury tourism for over five decades. Its new campaign draws inspiration from Sani’s breathtaking landscape -the rocks, the marina, the forested trails- and the unique stories deeply intertwined with these settings, inviting guests on a journey of exceptional hospitality, refined aesthetics, authenticity, and sustainability.
Exploring Sani’s three natural worlds
At the heart of the new campaign are the three natural worlds that define Sani: the emerald coastline, the lush pine forest, and the protected wetlands offering endless beauty and unforgettable holiday experiences. Visitors can explore over 7 km of Blue Flag-awarded sandy beaches, 20 km of scenic forest trails, and a rich biodiversity preserved in the 270 acres of the Sani wetlands.
Within its natural wonders, Sani Resort features five world-class seaside hotels, offering 40 exceptional restaurants and bars, luxurious spas, a private yacht marina and exclusive experiences for guests from around the globe. Families can enjoy a wide range of activities, including international sports academies such as the Rafa Nadal Tennis Center, Chelsea Football Club Academy, and Bear Grylls Survival Academy, alongside dedicated kids’ clubs. The resort is also home to the internationally acclaimed cultural festivals, Sani Festival and Sani Gourmet, attracting top global talent in music and gastronomy each year.
Innovation and sustainability at the core
Sani’s new campaign also reflects Sani/Ikos Group’s commitment to sustainability, to preserving the local heritage, as well as promoting sustainable tourism in the Mediterranean. Through its Sani Green ESG programme, the resort has introduced initiatives that focus on sustainable hotel operations, biodiversity conservation, and active community engagement. Sani Resort became the first carbon-neutral resort in Greece in 2020 and operates entirely on renewable energy, with a goal to achieve net-zero carbon emissions by 2030. It also implements advanced circular economy practices, such as using AI-powered solutions to minimize food waste, composting organic materials, reusing greywater, and adopting plastic-free or biodegradable packaging.
Families visiting Sani can engage in eco-friendly activities, such as guided nature tours, exploring the Bee Spot -Greece’s largest interactive bee garden-, or contributing to the resort’s “Share More, Waste Less” programme by offering items they no longer need to families in need.
Discover Sani Resort’s new global campaign here:
