Another top distinction was won by Greece in the Nordic market, after the corresponding ones in January in Norway.

This time, it was named The World’s Best Tourist Country 2024 at the Grand Travel Awards (GTA) in Sweden. The awards ceremony took place on 15 February in Stockholm, with Greece tied for first place with Italy, while Spain, Thailand and Portugal were also nominated in the same category.

The Greek award was received by the deputy head of the Greek embassy in Stockholm, Nikos Karaleukas, and the deputy head of the Scandinavian EOT Service, Maria Zeevgula.

After 30 years

It is the first time, after 30 years, that our country has won this award at the Swedish GTAs. The event has been organised for 32 years by the professional website Travel News and is considered the most important annual meeting of the Swedish travel industry.

The winners in all award categories are selected after a survey involving around 400 travel agency executives who evaluate their best suppliers, as well as a representative sample of 4,000 Swedish tourists who have made at least one trip with at least one overnight stay in the last year.

According to the latest data on arrivals at Greek airports, 544,097 Swedes visited Greece in 2023, with their main factors of satisfaction being the Greek cuisine and the feeling of security they enjoy in our country.