Dear ITB partners, welcome to the world’s largest travel and tourism exhibition for 2024! Greece, with its rich history, stunning landscapes and vibrant culture, has long been a magnet for travellers seeking a unique blend of ancient charm and Mediterranean allure. However, beyond the beaten paths of Athens, Crete, Rhodes, Corfu, Corfu, Halkidiki, Santorini and Mykonos, there is a treasure trove of hidden gems waiting to be discovered. The development of “Another Greece” sheds light on lesser known areas and enticing destinations that have huge potential for those seeking new and beautiful experiences, especially for visitors who wish to explore incredible destinations. The National Tourism Organisation (GNTO) is responsible for promoting Greece around the world as a world-class tourist destination all year round. The development of “Another Greece” is not just a journey to hidden landscapes but an effort to empower travellers with a new perspective. As we uncover the hidden gems of Thessaly, Epirus, the Peloponnese peninsula and Samothrace, let us embark on a journey that not only enhances these regions but also enriches the travel experiences of adventurous travellers seeking the beauty of the unexplored.