“Let your soul overflow”

The new communication of AMSTEL is on air with a powerful message that urges us to let our souls overflow!

AMSTEL returns for a second year with a communication that is more timely than ever and reminds us that whenever we let our souls overflow with all that we truly enjoy and put aside the “When?”, nothing can limit us.

With powerful alternating images, a contemporary sound and the dominant message “Let Your Soul Overflow”, this year’s AMSTEL campaign stands next to all personal choices and encourages us to enjoy, express, create and live as we want. Defying entrenched social beliefs, AMSTEL is there as a companion in every choice that fills us with pleasure and enjoyment.

Through the iconic song “Zeybekiko” by Dionysis Savvopoulos and the voice of Sotiria Bellou, in a modern arrangement with a strong dynamic and uplifting character, AMSTEL is even closer to its audience, which is dreaming, thirsting for life and overflowing with soul.

Enjoy her new film AMSTEL
here
.

#asetinpsihisou #amstelgreece

Because that’s the way we like it.