Photos from the joint event of EOT & British Tour Operator ON THE BEACH in London, 28/6/2023

Flavours, colours and aromas of Greece accompanied by Greek music flooded one of the trendiest areas of the British capital (Southbank in central London) last week as part of an event organised by the EOT Service of the UK. Kingdom & Ireland in an effort to boost last-minute bookings to Greece for this summer.

The successful event was held in cooperation with the British Tour Operator “On the Beach” and in the context of the joint promotional programme of the Greek National Tourism Organisation (EOT) with tour operators in the British market for 2023. On the Beach, which is one of Britain’s leading tour operators offering packages to Greece and ranks fifth in the sale of holiday packages with more than 2 million customers, is one of the most important tour operators in the UK. travelers.

From left Mr. Konstantinos Maris, Sales Manager of Stella Hotels Collection, Mrs. Eleni Skarveli, Head of the EOT Service of the United Kingdom Kingdom & Ireland and Mr. Dimitris Tzirakis, owner of Stella Hotels Collection

Invited to the Greek evening were 180 readers of the British newspaper Evening Standard and about 20 representatives of British media and foodie influencers, while representatives of the Greek hotel companies Grecotel, IKOS Resorts, Mitsis Hotels, Stella Hotels Collection and Voulgaris Hospitality Group participated.

Masterclass of Greek gastronomy by chef Mrs. Irini Tzortzoglou during the joint event of EOT & British Tour Operator ON THE BEACH in London, 28/6/2023

The aim of the event was to highlight Greece as an ideal summer holiday and gastronomy destination. And in the framework of this, the actions were carried out:
– Celebrity chef Masterclasses, by Mrs. Irini Tzortzoglou, winner of the British Master Chef 2019 using raw materials, recipes and culinary advice from Greece
– Demonstration of a mastic-based summer cocktail
– Greek honey masterclass
– Wine tasting of Greek varieties by a Greek sommelier
– Action with elements of learning the sculpture of Greek statues

Greek dances during the joint EOT & British Tour Operator ON THE BEACH event in London, 28/6/2023

– Music and dance event with Greek gastronomic delicacies
– Tasting of Greek local products – offered by Odysea
– Drawing of 4 packages of free nights in hotels of the partner hotel groups