IKEA, in collaboration with the World Surf League (WSL), is creating a collection of products built for high performance and low environmental impact.
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IKEA
, a company of the FOURLIS Group, welcomes this summer with the KÅSEBERGA collection inspired by the sea and the people who love it. In collaboration with theWorld Surf League (WSL) and celebrity surfers Rob Machado and Kassia Meador, IKEA created the range to address the everyday needs of surfers and the global challenges of our planet.
Consisting of 26 unique products, the collection addresses the needs and requirements of a healthy, sustainable and demanding daily life – in and around the sea. The products are made from renewable and recyclable materials and are designed for people who embrace the surfer mentality, whether they tame the waves or not. To design the products, more than 3,500 surfers from around the world participated in the process, offering their input, conducting research and testing the prototype products.
If you want to bring the coolness of the sea into your living room, then the KÅSEBERGA bamboo waist table in the shape of a Hawaiian surfboard, the KÅSEBERGA carpet with a palm tree-inspired design and the KÅSEBERGA carafe in the colours of the sea are the ideal choice. For functionality and style on the beach, choose from the collection’s unique accessories such as the KÅSEBERGA 100% recycled polyester hat, the KÅSEBERGA 100% cotton beach towel and the KÅSEBERGA backpack.
While most of the products in the collection are made for everyone, some are designed exclusively for surfers. The KÅSEBERGA bodysurfing handboard allows you to glide through the water with just your body, while the KÅSEBERGA balance board helps to strengthen muscles, improve balance and better coordination of movements.
The KÅSEBERGA bag, inspired by the iconic FRAKTA bag, features additional compartments, a wet bag and a double base that keeps the bag stable, making the recognizable bag more suitable for surfers than ever before.
“IKEA knows how to make life at home better. At the same time, it cares about the planet we all call home. Surfers have a special relationship with nature, so what better way for IKEA to work with WSL? This collaboration may seem like a mismatch at first, but it actually makes a lot of sense,” says James Futcher, IKEA Product Development Manager.
Discover the KÅSEBERGA collection at IKEA stores and IKEA.gr and get a first taste of summer!
