With enthusiastic participation from its members, the Boutique Hotel Community recently concluded the interactive workshop “Boutique Hotel Welcomes AI,” organized by the Boutique Hotel Program of the Hellenic Chamber of Hotels.

The event attracted representatives from over 100 boutique hotels across Greece, highlighting the commitment of the country’s only certified community of small hotels, the Boutique Hotel Community, to invest in cutting-edge technologies like Artificial Intelligence (AI). This investment aims to elevate service quality and enhance the competitiveness of Greece’s tourism offering.

During the workshop, renowned professionals Theodoros Moulos and Ioannis Angelakis delivered in-depth presentations on the benefits of integrating AI into the boutique hotel sector. Their insights focused on optimizing guest experiences through personalized services, increasing bookings with smart tools, enhancing online presence, and reputation management. Participants had the opportunity to explore advanced tools, study best practice examples, and engage in interactive demonstrations, further enriching their knowledge of applying innovative solutions in the hospitality industry.

This event marked the launch of a new series of specialized workshops and masterclasses offered exclusively to members of the Boutique Hotel Community as part of the Boutique Hotel Program. These initiatives aim to promote continuous education and idea exchange, serving as cornerstones for the growth and development of the Boutique Hotel Community.

Commenting on the workshop, the President of the Hellenic Chamber of Hotels, Alexandros Vassilikos, stated:
“Boutique hotels stand out as models of hospitality, focusing on quality, personalized services, and creating experiences tailored to the modern traveler’s needs. The strong interest and active participation of members in specialized workshops confirm that Greek boutique hotels remain at the forefront, adopting innovations that enhance their quality and uniqueness.”

Lastly, it is worth noting that through the Boutique Hotel Program, the Hellenic Chamber of Hotels continues to actively support the dissemination of innovation and the strengthening of Greek hospitality.