Discover the unique Greek hospitality at Ikos Resorts of Sani/Ikos Group

“Discover Philoxenia”

The new global campaign of the Sani/Ikos Hotel Group for the Ikos Resorts brand , honors the unique Greek hospitality that is at the core of the innovative model of Ikos Resorts, which operate in Greece and Spain.

With the message “Discover Philoxenia”, the campaign promotes the archetypal values of Greek hospitality and Mediterranean prosperity that the Ikos resorts highlight internationally, becoming the first Greek brand that has conquered tourist destinations outside the country’s borders.

In Ikos Resorts‘ new global campaign, the award-winning, all-inclusive luxury resorts of the Sani/Ikos Group celebrate the unique Greek hospitality – a tradition since Greek antiquity – that has been at the core of Ikos Resorts’ philosophy since its inception. With the message “Discover Philoxenia “, the new campaign focuses on the characteristics and values of the unique Greek hospitality, which was first spread internationally by the Sani/IkosGroup , with its expansion outside Greece, to well-known Mediterranean destinations.

The Ikos Resorts campaign (with the word “Ikos” coming from the ancient Greek word “host“) highlights how travellers start their holidays as guests and leave as friends, enjoying warm, quality service and care that meets their every need, while creating strong bonds with the people of Ikos Hotels. In the unparalleled Mediterranean landscapes, where the resorts are located, they have the opportunity to feel make themselves at home and enjoy high quality services, exceptional gastronomy and exciting activities in nature, with sustainability – as a philosophy and lifestyle – being part of the overall experience that has placed Ikos Resorts at the top of international rankings of the world’s best hotels.