Marketing Greece and Ikos Resorts joined forces, once again, and presented on Thursday 21 September 2023 a series of actions for Corfu, putting the cultural identity of the destination at the centre.
With the aim of enhancing the sustainable development of Corfu, the new actions deepen the travel experience of the destination and utilizing modern trends and technology, a modern and original audio content is created, which is freely available for use to the entire tourist community of Corfu.
During the event, which took place at the Museum of Asian Art of Corfu, Nikos Diamantopoulos, General Manager of Marketing Greece presented the audio content that has been created.
Three (3) Travel Podcasts and one (1) Self Guided Walking Tour will guide the visitor through stories of the island’s culture and tradition, offering another way to get to know the destination in depth:
Corfu Travel Podcasts, available in Greek, English, German
Corfu and the Ionian School
A review of the artistic movement that was created in the Ionian Islands in the mid-17th century and lasted until about the middle of the 19th century
The fascinating history of the Old Fortress of Corfu
An emblematic fortress built mainly by the Venetians, who dominated the island for over 400 years
It should be noted that the music of the two podcasts above is composed by the conductor Spyros Prosoparis and performed by the Corfu Philharmonic Society.
- Corfu Museum of Asian Art: a surprise museum!: Meet the only museum in Greece dedicated exclusively to the art and antiquities of Asia
The
Self Guided Walking Tour
, where through 27 points of interest the visitor discovers the Old Town of Corfu by walking and has the opportunity to get in touch with the landmarks of the destination by listening to the story behind the attraction, with less popular attractions that are a great cultural reserve of the place, with local shops that…whet the appetite, with local traditions and customs of the destination and with the history of important personalities associated with the destination. The Self Guided Walking Tour is available in Greek, English, German and is hosted on the Clio Muse Tours platform.
Ioanna Drettas, President of Marketing Greece said “Tourism requires the action of all of us and our presence in Corfu today is the result of this philosophy. The actions we presented, which were implemented with the support of Ikos Resorts, contribute to the essential interconnection with culture, improving the experience and ultimately the competitiveness of Corfu’s product.”
Antonis Avdellas, Chief Sales Officer of Sani/Ikos Group said “The future of tourism is now intertwined with sustainability. All stakeholders are called upon to ensure that Corfu’s tourism progresses with benefit to the environment and society, but also with respect to its cultural identity. Our cooperation with Marketing Greece for the promotion of Corfu as a sustainable tourist destination, is exactly in this direction and the campaign developed is available FREE of charge for every tourism professional, the local government and local authorities”.
